Welcome to the archive of ArcEnd, a Welsh organic clothing label that burned brightly for a short time inthe noughties.

Born in Barry, Wales, with strong roots in Swansea and Cardiff, ArcEnd was formed to be a different typeof clothing company with sustainability at its core – adopting things like100% organic cotton, fair tradestandards and handmade items way before they became the norm.

The ArcEnd logo was inspired by the crest of a wave. It was our notion of what lies in the space between the jump-off point and the landing. It’s the zero-space; the bungee cord between your voice and your head when you lift-off.

One thing we are so proud of was the creative direction of the brand – which again now feel ahead of its time. This was in no small part due to some of the best photo shoots at Chapter with the legend Ric Bower and some incredible models that you can see here on the site.